At Purany, we're proud to make affordably-priced jewelry, bags and watches with sustainable and long-lasting materials.
My husband Roman and I created Purany in 2017 because we hated feeling stuck choosing between fast fashion and luxury brands.
Why did buying quality products mean having to overpay for a brand name and a logo?
The idea behind Purany is to create products of the same quality as luxury brands, but to sell them directly to customers online. This allows us to keep our costs low (typically ~50% of the price of traditional luxury) and enable more people to enjoy the finer things in life, every day.
We do our best to incorporate sustainable practices in how we do business. This starts by using the most eco-friendly and long-lasting materials available. Our jewelry is made with recycled metals, ethically sourced gemstones and conflict-free, lab-grown diamonds. Our watches are made with un-scratchable sapphire glass and top-notch Swiss movements. Our bags are made with premium Italian leather; the kind of leather we hope you'll want to pass on to the next generation. You can read more about sustainability here.
We always love to hear from our community. Feel free to reach out to us at support@acedby.com!
— Olivia Chong & Roman Khan
Co-founders